Guest Blogger: Lynda from Greenstar Paperie

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Greetings LK Events blog fans!

Lynda here from Greenstar Paperie and today I’m going to tell you a bit about custom stationery, what that means and the process. So let’s dive right in, shall we?

Custom stationery means what exactly? This is a great question and definitely needs some clarification. Custom means from scratch, built from the ground up.  Most custom stationers have a background in graphic design, this means they’ve had years of experience with type, color and layout. They are also pros at formatting things that are going to be professionally printed and have a vast understanding of all the print methods available.

So how does this whole process work and what should I expect? The process may vary from designer to designer, but most often will start with a consultation where you will be able to touch and feel actual samples that designer has produced. See the quality and crispness of the printing, decide on paper weights and colors that will match your vision and most importantly discuss the design elements that are most important to you. At this time I also like to look at inspiration the couple has brought to the consultation to better understand their vision. Pinterest is a great resource, but be careful there, you want to be inspired by what you see, not recreate a design that exists already.

Next step is the proposal delivery and the beginning of the artwork. Here at Greenstar Paperie, we like to create 3 designs for initial review. This gets the ball rolling and the conversation started. The custom process is extremely collaborative, so we want to hear your true feedback. If helps immensely when the client pinpoints exactly what they like and don’t like. If a color seems off tell us, if you’re not crazy about the script monogram, please let us know so we can edit accordingly and deliver the next round of designs for review. Once the artwork has been buttoned up and everything looks absolutely beautiful it will be sent over as a final proof. This ensures that every little nook and cranny has been reviewed and looks fabulous. Once the proof is signed, production begins.

Production times vary for every designer and depends on the complexity of the order, the printing process chosen and if it requires any assembly. This entire timeline will be discussed during your initial consultation so you can rest easy that your paper beauties get dropped in the mail on time for your guests to receive.

Hiring a custom stationer is a big decision and you should feel confident in that designers portfolio of work. An experienced designer will listen to your vision and translate that into a design that perfectly represents your big day.  You’ll have some fun along the way and in the end you’ll be mailing a gorgeous little packet of goodness that your guests will treasure.

And because we believe in the power of sweet paper goodies we’ve designed a free set of downloadable valentines just for you! 3 card designs that you can give to your bestie or your boo! We’ve also created sets of tags that can be used to spruce up those little prezzies for the kids classroom or your cube mates! Print, cut and spread some love!

Lots of love and papery goodness, Lynda

Greenstar Paperie was founded in 2005 by Lynda Junge. After a successful stint in corporate design she took the plunge, followed her paper loving heart and started Greenstar Paperie. With a focus on custom stationery, her design studio continues to thrive on custom print and branding projects. You can check out all of the pretty print work at www.GreenstarPaperie.com